‘Unconventional’ but ‘powerful’ leadership
This ability of Paul to hold back before it gets too much clearly reflects his dynamic leadership quality and powerful management skills. But for him, leadership and management were never something he gave much thought to. Instead what drives him is his strive for greatness. He asserts, “In my opinion, at least, being a true entrepreneur is not something that you can teach – maybe not even something that you can learn? Entrepreneurship is a burning desire that churns inside of you. It drives your thoughts, your tendencies, and in some cases, your every move. It’s not something that you ask to have, try to have, or in a lot of cases, even want to have. It’s just there. The good news? Like everyone else, these people can continue to improve, as well. With additional practice and new techniques – on top of what they already possess naturally – the sky is often the limit.” Under his leadership at Knowledge Hub Media, everyone carries an eased-out approach when it comes to the workload which helps them maintain an excellent work-life balance. They are only required to report to the office 2-3 times a week, that too only for four hours and four hours of their choice. So, when the COVID-19 pandemic broke down many big businesses, they were still able to carry on remotely without any complications. In fact, “fast forward to POST COVID-19… And believe me, I know that we aren’t there. Not YET,” exclaims Paul. “But when we do get there, I think our approach is going to be even more relaxed than it was before the pandemic. Knowing what we all know now – what we’re capable of doing even when working remotely for three months straight – it would be foolish of me not to ease things up even more.” To keep his team motivated and nurture their talent even further, Paul also makes sure he treats everyone even better than the way he would treat himself and this is why in 11 years of its existence, Knowledge Hub Media has never lost an employee for any reason.
In his upcoming ventures, Paul has decided to shift his focus more on the big data now to optimize even better solutions for his clients. He explains, “Because of data analytics – our own, internal analytics – we can micro-target audiences that meet very specific criteria. As a B2B technology publisher, we are essentially in the advertising and marketing industry. The products that we offer our clients are all intangible. For that reason, as much as any other reasons that I can think of, our focal point is no doubt the customer experience. Now, in my opinion, we deliver an excellent customer experience… end excellent performance metrics, might I add! But maybe you should ask somebody else… somebody who isn’t the CEO and who didn’t start the company from scratch in 2009?”