Goodwin Commercial is a boutique commercial real estate firm that specializes in retail and restaurants—single-tenant net-leased pad sites, tenant representation, NNN investments, ground-up development, 1031 exchanges, and consulting. Pamela and her team strive to find hidden opportunities and go above and beyond on due diligence for every property. “We represent them to make sure there are no red flags for our clients,” Pamela adds.
The distinguishing factor between Goodwin Commercial and others is having a niche and being an expert in single-tenant properties. It always adds a personal touch and wants to make sure it is servicing the customer to the highest degree with trust, integrity, and looking out for their best interests. “We respond quickly; communication is key; always update the client,” Pamela highlights. It goes above and beyond by providing research, information, details, and experience to make sure the customer will move forward with a real estate transaction. She takes pride in her solid network of connections. She thinks it is the biggest advantage that separates her from others. “You must know who to call,” she adds. “It takes years to build relationships with people, and the value is priceless.“
Finding the Way
While employed with Brinker International, Pamela was creating brand-new Chili’s restaurants from the ground up in the city of Dallas. The famous big red chili pepper on the building’s front entryway was never approved by the authorities. Her guiding principle has always been to “find a way,” so during a City Council meeting with the mayor of the city and presented it as an architectural element to City Council, receiving the mayor’s approval for the first time. At a yearly staff gathering, she received recognition in front of all attendees and was given the title “Pepper Queen.” This experience taught her that there is always a way to make things work and a win-win situation. You may need to change an ordinance and never give up. According to Pamela, most women are not pushing themselves to learn new things, which is a skill that is necessary for success in any industry. She states that women usually wait until they are overprepared for a position, and most men jump in and learn on-the-job training. Women are predominantly raising the children, even though this is slightly changing with being able to work from home. “I see a lack of confidence more in women than in their male counterparts,” she highlights.
Pamela believes that there are many more advantages than disadvantages to being a woman in the commercial real estate industry. Her best clients have been other women who only wanted to work with another woman to be their real estate broker. They all indicated a trust issue and were looking out for their best interests. “We bring our YOUnique traits of being able to multi-task, patience, listening, being more responsive and communicative, and building long-term relationships,” she adds.