In the rapidly changing global economy, the role of Human Resources is changing dramatically. Moving from traditional inefficient processes to innovative HR software solutions, the evolution in HR, and specifically in talent acquisition, has revolutionized the industry.
Maury Hanigan, founder, and CEO SparcStart, an award-winning recruitment marketing platform, is a leader in this evolution. Drawing on her background as a marketing executive, she has brought the sophistication and expertise of consumer marketing to recruiting. She has combined disciplined research with intuitive software design to create a video-powered tool that informs and persuades job candidates resulting in a more efficient and accurate recruiting process. SparcStart helps candidates make well-informed decisions about job opportunities by giving them engaging information about the things that matter to them.
Maury explains, “Marketers know a lot about getting people’s attention, connecting with them, building credibility and prompting them to act, but none of that expertise was serving HR.”
Applying Expertise Where it Matters
But why focus on recruiting? We all know that jobs are critically important to people. Not only do jobs provide income, but they also provide intellectual stimulation, challenges, pride and satisfaction, social connections, and much more. On the flip side, employees are critically important to the success of companies, regardless of the industry. When you have a good match between an individual and a job, everybody wins.
But it can be difficult to get that match right. Candidates have limited information about job content, colleagues and company culture. Written job descriptions are grossly lacking, and even if they do contain relevant information, it is usually buried so deeply under requirements and responsibilities, the candidate stops reading before they reach it.
Creating a video platform for employer brand and recruitment marketing, Maury designed SparcStart to help employers humanize their opportunities, connect with candidates and make their brand stand out. She explains, “We make it easy for employers to create an informal video to use in their job descriptions, social media, internal networks, career sites, CRMs, and other outlets. The platform is very intuitive and automates steps such as approvals, editing, and sharing.”