Live Animations: Making real life exciting

"From the cycles of maturity perspective, today AR has successfully climbed over the peak illusions and huge expectations went through the stage of certain market disappointments and has begun its way on the “Enlightenment hill” - the period when some ideas are reviewed and corrections are made. I think that in 3-4 years AR will achieve the “Plateau of performance,” when the advantages of AR become obvious for everyone", explains Andrey. So he points out, "future developments in marketing will be largely related to this technology, as this is an innovative tool, but not everyone knows how and where to use yet." That's precisely how Live animation is special the exceptional quality of the products, verified by their unrivaled user ratings, the company has opened many new opportunities giving this market a fresh look. Of course, this is not a coincidence, but a result of great responsibility and organization. The company has a system that includes a clearly defined organizational structure, meticulous job descriptions, awareness of each employee about his or her functions, clear definition and systematization of all working processes, and a high level of discipline in the entire team. Further, a specifically developed approach to hiring, training plans for each employee, an active mentoring system, and regularly held seminars enable the team to do everything possible and impossible to capture these elusive effects of magic. "This is crucial, especially for children, because they believe in Santa Claus and good wizards; they need magic and not a soulless, mechanical product. We make the world a better place by adding magic to it! We do this every day, adding magic to ordinary things. People see it and feel it; that is why we receive thousands of reviews and letters with words of gratitude and support", cheers Andrey.

Once a large global producer of confectionery had an extremely puzzling task for the team. They were tasked with creating an idea of a large-scale marketing campaign but the challenge was involved more than 40 unrelated items on their product list in the campaign. In addition, time was extremely limited. So what happened? The team ended up creating something no one ever thought! The developed idea placed an additional value for a child into every product’s packaging - a charming educational cartoon with the brand’s mascot, educational mini-games, and bonuses. By scanning special codes on packaging, a consumer could open a new episode of a cartoon in augmented reality, as well as mini-games with the mascot. There were 20 cartoon episodes created in total, each around 3 minutes long. In this way, a full-scale AR cartoon series was created. Within less than six months, impressive results were achieved: Live animation app was downloaded more than 545 000 times, more than 18.3 million product interactions were recorded, and users spent 12.1 minutes in the app per one session on average. Later, Adobe Illustrator featured the case in the recommended category on Behance. "I just love what I do. You know, these are the most incredible emotions of happiness, when after many challenges and barriers we manage to reach another goal, produce another stunning product, which ends up in the hands of millions. It is pleasing to feel the pride of employees and to see joyous smiles on their faces because they created something really unique and unparalleled in the world", says Andrey still feeling the rush.