For Lindsey, it all began with learning a common grievance of her client—reputation management is hard to measure in terms of ROI—“and they’re right,” says Lindsey Myers, Founder and CEO of Concrete Blonde Consulting. Holding the firm passion to help entrepreneurs grow, and having spent twelve years in the public relations industry while working for corporations like WordHampton Public Relations, she started CBC with the goal to tackle this challenge. She is now setting businesses to success by not only building brand reputations but also utilizing PR to build revenue and impact the bottom line.
“We’ve already seen great success, but our drive is continual as we strive to remain relevant in an ever-changing world.”
Amplifying Opportunities
Founded in 2016, NYC based Concrete Blonde Consulting is a full-service consulting and marketing firm. They specialize in media relations, strategic partnerships, social media management, social influencer campaigns, crisis communications, content development, and business development.
As every client is unique. To develop profit & growth solutions, the Concrete Blonde team unearths the core business goals, identifies new areas for growth and creates bespoke strategic marketing plans for each client. “Our measurement of success is relatively simple – when we start with a client we ask them for their goals – our success is measured in our ability to meet and exceed those goals,” affirms Myers. The company feels a sense of responsibility to its clients and is responsive not only to their needs but also to the ever-changing world in which they operate. “Anyone who has done business with us will tell you that we are both incredibly responsive and incredibly persistent!”
Her determination paid off. Lindsey’s exemplary leadership has earned her numerous accolades throughout her career including; Insight’s Success Top 30 Most Innovative CEOs 2018, Women’s Media Summit One To Watch 2017, PRSA Big Apple award, PRSA Bronze Anvil award, eight MarCom awards, nine Fair Media Council Folio awards, Communicator award, SABRE award and an Excellence in Communications award. While under her guidance, the company has garnered a number of awards and industry recognition that validates their passion and establishes their excellence. CBC was named Top 50 Best Companies in 2018 by Insight’s Success, Top 15 PR Agencies in New York by The Manifest and one of the Top 10 Best PR Agencies by Web Surf Media, to name a few. CBC is now leading the mark by becoming a change maker in the PR industry delivering unique and creative marketing strategy aligned directly to move companies towards their goals. To these successes, Myers responds humbly, “We’ve already seen great success, but our drive is continual as we strive to remain relevant in an ever-changing world.” Lindsey, however, clarifies that while she is working in an industry that is tremendously rewarding (by telling tales of talented entrepreneurs and seeing them win) but is not ignorant in understanding the negative implications well. “Perhaps the biggest potential negative consequence is providing a microphone to someone whose values do not align with the greater good of society,” acknowledges Myers and expressed, “We vet our clients very carefully to avoid these issues.”
When Lindsey is not pursuing her passion for building client reputations and revenues, she can be found religiously listening to Oprah’s Super Soul Sunday at the gym. Her series with Eckhart Tolle on his work “A New Earth” made her think of the book— Siddhartha, which she picked up for re-reading. “I like exploring the spiritual side and believe it has a large impact on our ability to manifest “success” in other areas of life,” shares Myers.
Lindsey Myres, Founder & CEO
Staying Ahead
She tackles the rapidly changing field of communication through her approach by being “tough and fair with a little bit of flare!”, giving freedom to her employees to work remotely during the hours when they are most productive and by maintaining strong work ethics. “Everyone is expected to complete their work on very tight deadlines; however, they are supported without being micro-managed. We find this increases productivity, creativity, and general wellbeing,” says Myers. She says this is imperative not only for their client’s success but also for them, as the industry in which her company operates is highly competitive and ever-evolving. She elucidates that the social media landscape and 24/7 news cycle will continue to factor heavily into their business. Meanwhile, she believes that the largest impact will be the addition of several channels (not TV channels exclusively, but rather media channels) and the sheer volume of content. Surely as people will continually be bombarded with content the ability to identify and target ones choice of audience will become increasingly important. Lindsey is hence convinced with her approach. “I believe our largest value proposition will continue to be our strategic thinking and ability to create strong messaging around a brand – these core skills will not change,” points out Myers. She plans to stay ahead of the game by continuously adapting to both new opportunities and new threats. “Like Jack Welch said, ‘If the rate of change on the outside exceeds the rate of change on the inside, the end is near.’ As a CEO, you can’t wait for your industry to be “completely disrupted” – if you do it will be too late. It takes a long time to turn the Titanic around. I believe one of the keys to success if remaining nimble as you grow and to remain in a constant state of adaptation. If you are always striving to improve, then with each small tweak you are adapting as the world is changing,” says Myers.
As the face of the organization, Lindsey bears a great deal of responsibility. She mentions that the most important thing is having strong communication skills and believes in leading by following both ‘written’ as well as ‘unwritten’ rules. “You want to make sure that you understand any legal implications for your business and understanding of social norms and how to conduct yourself are also critical for success,” elaborates Myers.
CBC provides services in various industries including consumer products & services, tech, lifestyle, hospitality, non-profit companies and also works with several tech-start-ups. The firm is always excited to see how new businesses are innovating or adding value to the world. “Ultimately, I’d like our legacy to be,” Myers concludes “we have found a way to make incredibly competitive companies successful while bringing compassion back to business. Our world and our corporate landscape could benefit from a little more humanity. In today’s world, it often seems as though many leaders believe that attitude would have a negative impact on the bottom line and I’d like our firm to remind people that these things do not have to be mutually exclusive.”
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