Running a business in today’s era of cutthroat competition is indeed a mammoth task. Many business leaders, especially those just starting, face several difficulties in their journey. One such difficulty is managing crucial tasks like accounting, operations, and human resource services. While ensuring you have these areas dialled in increases your chances of success, they can also be time-consuming and deviate entrepreneurs from the actual task of business generation. It is called working on your business instead of in your business. Set on a mission to help entrepreneurs with these critical tasks is Jennifer Barnes, Founder, and CEO of Optima Office, Inc. She was recently awarded the Business Journal’s Top Corporate Citizen award, made it on the esteemed list of the SD500, recently won the medium category of Women of the Year from the SDBJ and her company Optima was named a top place to work 3 years in a row by multiple publications.
In an interview with Aspioneer, Jennifer Barnes sheds light on the company’s journey, its unique solutions, and the importance of its services. She also talks about how they are attempting to turn The Great Resignation into The Great Hire. Jennifer loves to hire people and give opportunities to as many deserving people as she can. Optima typically hires 2-3 people per month.
Optimizing operations
Jennifer Barnes: “Founded in 2018 Optima is headquartered in San Diego, CA. We provide accounting, operations, and human resource services on a part-time, hourly basis. We are on-site for many of our clients or we can work remotely for any client in any location. Half of our team are Controllers or CFOs, but we also have an amazing team of Human resource experts, bookkeepers, accountants and COO’s. We pride ourselves on our higher-level services that increase profitability and provide strategic direction for our clients. Also, we are not a one size fits all company. We customize every single client with the right staff at the right level. What we do is all about relationships and providing value to our clients by giving them a team that truly cares about their success. We have employees in five states, with 75 (90 percent) of them based in Southern California.”