And if people thought about phishing, they were also good at investigating. Instead of looking at technical details, though, most people either contacted the sender or asked others for help. But they were still able to correctly figure out whether an email message was a phishing attack.
Phishing stories
Most phishing training teaches people to look for problems in email. But for most people, the hard part about phishing isn’t noticing the weird things in an email message. People often deal with weird but real emails. Many messages feel a little bit off. Sometimes your boss is having a bad day, or the bank changes its polices. No email message is perfect, and people are often attuned to that.
The challenge for most people was remembering that phishing exists, and recognizing that phishing might explain those weird things. Without that awareness of phishing, the weirdness in phishing messages can be lost in everyday email weirdness.
Most people I interviewed know about phishing in general. But the people who were good at noticing phishing messages reported stories about specific phishing incidents they had heard about. They told me about a time when someone at their organization fell for a phishing email, or about a news story of an incident like the one at MacEwan University.
Familiarity with specific phishing incidents helps people remember phishing generally and recognize that it might explain the weird things they notice in an email. These stories are key to people going from “something’s fishy” to “is this phishing?”