Australia’s recent bushfire crisis will be remembered for many things – not least, the tragic loss of life, property and landscape. But one other factor made it remarkable: the deluge of disinformation spread by climate deniers.
As climate change worsens – and with it, the bushfire risk – it’s well worth considering how to protect the public against disinformation campaigns in future fire seasons. So how do we persuade people not to be fooled? One promising answer lies in a branch of psychology called “inoculation theory”. The logic is analogous to the way a medical vaccine works: you can prevent a virus spreading by giving lots of people a small dose.
In the case of bushfire disinformation, this means exposing, ahead of time, the myths most likely to be perpetrated by sceptics.