When artificial intelligence (AI) enters the classroom, the focus is often on the risk of plagiarism or shortcuts.
But in a postgraduate business analysis course on digital innovation and strategy, taught in early 2025, we tried a different approach. Students were asked to use AI purposefully at every stage of the digital innovation process, reflect on the outcomes and assess where it genuinely added value.
Their end-of-course feedback told a clear story: students shifted from seeing AI as a task robot to viewing it as a partner in innovation – albeit one that had to be governed carefully.
This aligns with our recently published research, which finds that although AI lacks consciousness, it can act as a meaningful collaborator, making complementary contributions to teams.
A broader view of AI
Many students began the course with a narrow perspective on AI, seeing it as either a threat or as a tool for basic automation.
By the end, most described it as a way to augment the human element and unlock new forms of value, such as providing data-driven insights to support the development of ideas. As one student put it:
My view shifted from “will AI take over jobs?” to “how can humans and AI work together?”