Designing technology for older people should be based on their experiences and offer continuity. Digital devices need to include familiar commands, buttons, screens, and add-ons to previous models. This will enhance the ability to get to grips with updates and developments. And in turn this will help foster social connections as well as boost independence and confidence.
Stereotyping of older people also needs to stop. Experience and perspective should be acknowledged, respected and reflected in marketing campaigns. Messaging should underscore the potential benefits of mastering technology, emphasising the importance of being connected and socially involved to a person’s independence.
Finally, customer service should be easily accessible and well versed in issues older people face to provide the necessary support, building on schemes offered by Age UK’s digital champions. Clearly there is a crucial role for friends, family, and communities to ensure that older people remain socially active, engaged and connected through technology. Their wellbeing may depend on it.