The family-friendly restaurant has something for everyone. There is a self-service wall of beer for adults that offers many craft beers on tap. The concept of a self-serve beer wall is truly unique and hands its customers an option to have as much or as little they want. There is a selection of kid’s meals featuring some classics like mac n cheese, chicken fingers, hot dogs, and more. “The menu features many allergen-friendly meals so a whole family can enjoy,” adds Samantha. There are fun games such as corn hole, giant connect four, and board games. TVs can be found throughout the restaurant playing local sports games. Crave also hosts many events, such as tap takeovers, princess parties, trivia nights, and more. At Crave, the fun just does not end.
Not only does Crave offer excellent food, but there are also many ways to order or visit. With most of its locations featuring a patio and some locations have drive-thrus, you can enjoy the outdoors with heaters and lighting, or easily drive up to grab your order at their window. The company also has an APP for Ios and android so guests can order curbside pickup, delivery, order ahead, get loyalty points, earn free food, and get the latest updates and promos. To make it easy for guests to enjoy some of their classic favourites’ Crave also offers options such as catering, buffet platters, party platters, family packs, and boxed lunch/dinner options. Food trucks are also able to be booked for events.
A tasty business opportunity
The US food industry is projected to reach a whopping 899 billion USD mark in 2020. With a 4% increase against 2019, it is certainly a trustworthy option to start your entrepreneurial career in. It is estimated that Americans consume over 20 billion hot dogs each year and with that being a fact, hot dog franchise have never and will never experience any slowness or any dip in the sale of hot dogs. The Center for Disease Control (CDC) reports that nearly 40 percent of American adults eat hot dogs and french fries every single day without fail. Crave takes pride in being part of the food and services vertical and in its pursuit of expansion nationally & internationally, is offering franchises to the eligible candidate. Hence if you have the entrepreneurial spirit and are looking for an opportunity to flex your muscles in the food business, then Crave is just the right option for you.
To be a part of the Crave family is indeed a privilege and has perks of its own. However, to be the chosen one takes some effort and eligibility. The potential franchisee needs to have the willingness and the attitude to have a meaningful and prosperous relation with Crave. The previous business experience might help but is not mandatory. They need to be passionate and must be inclined towards following the given business guidelines.
The moment one becomes a Crave franchisee, they start receiving business-critical assistance such as real estate, site selection, and lease negotiation. In the initial franchisee training, the franchisees get to learn the very basics as well as the back end of the operations and reporting. Apart from the initial training, Crave also provides operational training to the staff who will work in the actual location. Weekly business assessment and planning meetings are held to enable the franchisee to understand the shortfalls and create an appropriate action plan to achieve the set business goals. “We try to stand out by having an open and fun environment for our franchisees. We have complete oversight on the development of each store to ensure the quickest buildout for franchisee convenience and ease of mind,” says Samantha. “We want to hear suggestions, recommendations, and what they have to say. We are always willing to adapt and ask their opinions, after all, they do this day to day in the locations. We also make ourselves available to them 24/7.”
Accelerating amid pandemic
Having affected almost every area of human life, the coronavirus pandemic has worst hit the business world. However, even in these times when most businesses were forced to remain closed or shut down permanently, Crave with its resilient business plan was able to achieve the desired growth. Crave had launched food trucks early this year before the pandemic started. Moreover, COVID-19 has only motivated Crave to think big and allowed it to increase its sales for the food trucks to franchisees. Today, Crave boldly expects to have 100+ brick and mortar locations units over the next 3 years and about 35-40 trucks on the road.
