Festivals are a time of togetherness and spreading joy. For hundreds of years, humans have used lamps, candles, and torches to beautify our homes and cities. Access to better fuel types, wider distribution networks, and low-cost lighting equipment have expanded their reach. The outdoor LED lighting market is projected to reach $21.95 billion by 2023 at a CAGR of 13.7% from 2017 onwards. We are traditionally inclined to decorate our homes during festivities, and then remove them, and do this exercise over and over again throughout the year. This is not only time-consuming, physically draining, and in vain but also prone to malfunction. JellyFish Lighting is poised to be a game-changer in home outdoor lighting solutions with their innovative approach to how we see and use technology when choosing the best outdoor lighting company or service provider.
Conceptualization: A simple idea with widespread application
The idea emerged in 2011 from a simple thought that it’d be great to create a permanent solution for Christmas lighting, but still be able to use the product year after year. It was after calling over 60 different manufacturers, in 2012 that finally the company found a color-changing light, that was capable and sturdy enough. As the company began to grow, the product advanced into what it is today, “The All-In-One Outdoor Lighting Solution.” JellyFish Lighting is named after the comb jelly, a beautiful invertebrate with eight rows of tiny combs that diffract light to produce a shimmering rainbow effect as it swims through the ocean.
In 2016 when they partnered with a home automation company and continued to grow the company under the JellyFish Lighting name. Max Deabler, Director of Marketing and Strategy, shares the company’s journey, “The motivation for starting the business was to create a permanent solution for Christmas lighting, but still have the ability to use the product for the rest of the year. After three years of perfecting the process at our first location, we began expanding with a mix of franchises (authorized dealers) and corporate locations. We used what we have learned from opening new corporate locations to help build a better process for our authorized dealers. We now have a great program for them to learn everything from marketing to sales to installation to service. Since we started expanding three years ago, we have opened three new locations and over twenty authorized dealers.” The company has corporate locations in Salt Lake City Utah (801-613-7421), Denver Colorado (720-583-0821), Dallas Fort-Worth Texas (214-501-0329), and Houston Texas (281-698-5930), and over 20+ Authorized Dealers (Franchises) across the country they are expanding its footprint all across the continental USA. What makes JellyFish Lighting truly unique is that it is a permanent color-changing lighting system for the exterior of homes controlled with an app on your phone. Max says, “It is capable of everything from nightly accent lighting that mimics recessed can lighting to any color and pattern for your holidays and parties. Easily decorate for all occasions like Christmas, Valentine’s Day, Easter, Memorial Day, Fourth of July, Halloween, birthday parties, and more! The JellyFish Lighting system is discreet from the street and dazzling in the dark. The lights sit flush inside an aluminum track that matches the trim color of your home. When the lights are off, the track blends in. Our lights are rated for years and years of use.” JellyFish Lighting gives the user ability to control each light individually and to choose from over 16 million different colors to create custom patterns with over 20 different movements and effects, and choose from 102 pre-set patterns developed on customer recommendations. It also gives zoning capabilities, ability to only turn on certain sections of lights or to have different patterns on different parts of the home at the same time (front versus back). It comes with multiple nightly & weekly timers as well as calendar events for holidays and other special occasions saving lots of time and last-minute rush. JellyFish Lighting owns and manufactures their lighting system (Patent # 9506099) and mobile app to ensure the highest quality and availability, all the while being bright and energy-efficient as Bright 3 diode lights use less than one watt per light at the brightest white and are dim-able.
