ELITE WOMEN

IN BUSINESS

2021

Emilia D Anzica

Emilia D’Anzica is Founder of Growth Molecules. Starting her career in Silicon Valley, Emilia has developed a passion for technology, enabling women in tech, and building scalable customer success programs. After leading successful and fast-growth teams at global companies, including Jobvite, WalkMe, and BrightEdge, she obtained her MBA with a focus on Global Competition and Strategy. With her versatile work experience and deep knowledge, she brings vast possibilities for change and growth. An example of how a leader should be, Emilia for years has been helping individuals and teams reach new goals by harnessing the power of emotional intelligence and getting comfortable with getting out of their comfort zone. She has helped companies build customer success from scratch and transformed struggling teams into revenue teams. She has assisted companies to double their NPS and improved CSAT from Sub 50 to 98.5%. Emilia has facilitated company growth from $10 to $70 million in less than three years and is a serial Fractional VP and advisory board member for companies today. Emilia is globally recognized as a top 25 leader in Customer Success having received numerous accolades for her work. She was awarded the 2021 Intricately Top 75 Cloud Revenue Influencer award and the 2021 Smart Karrot Top 50 Customer Success Influencers | Global Trade Center Top 100 Successful Women in Business award 2021. Emilia is also a proud recipient of the SuccessHacker Top 25 Customer Success Influencer | Survey Sensum Top 100 Global CX Thought Leader 2020, 2018 Gainsight Top Seven Influential Women in Customer Success, Mindtouch Top CS influencers & strategists for 2016, 2017, 2018. She also received the 2016 Stevies Award for Customer Service | 2012 Jobvite Customers Award. She is a keynote speaker who strives to inspire her audience with storytelling from the trenches.

Emilia founded Growth Molecules in 2018. Growth Molecules, a company trusted by organizations including Seeq, Square, Thought Industries, Talix, Bright Metrics, Chorus.ai, Modern Health, Mavenlink, and Indio Technologies; designs and optimizes end-to-end customer-centric organizations, from onboarding to adoption, renewals, and revenue expansion. Known for offering various business-compatible custom and scalable customer success programs, Growth Molecules helps businesses attain increased levels of clarity and a deeper understanding of customer experience. The company aids start-ups who are building teams from scratch, others who want to scale as they prepare to go public, and Fortune-100 public companies seeking to implement more efficient and successful processes to better meet customer and team needs. They believe customer success is a profit center, not a cost center and their team is dedicated to diagnosing churn issues and turning them into opportunities that lead to profit. The firm is 100% remote with headquarters in the San Francisco, Bay Area, CA.

We caught up with Emilia D’Anzica to learn more about her company and how they help businesses grow their revenue through customer success. She shares that continuous learning is critical and why you should never be the smartest person in the room.

“Don’t be afraid to go after your dreams. Find friends and people who will cheers you on. Find people you aspire to be like and start learning from them. Be constantly learning by being comfortable trying new things that you think you may not be able to ever achieve. Getting uncomfortable is how we grow.”

Simplifying customer success
Emilia D’Anzica: “We believe the modern company is focused on people, processes, and systems. Customer Success includes your employee and your customer experience. Processes to scale and enable your company and to simplify the customer experience are two key components of company growth. Systems are meant to give teams calls to action, leadership the insights they need to make good decisions, and customers to easily get the answers they need to succeed with your products and services.

Too many companies focus on selling more products, hiring more sales reps, buying more technology, and training the sales team. They forget about the customer experience and the teams that enable and support for the customer after the purchase is made. We seek to help companies create scalable processes and to implement technology to help teams automate the tedious work so they can focus on what matters, enabling their customers to adopt their solutions and impact on their own businesses. If your customers can’t see the value of your product quickly, they will not be a renewing, raving, or growing customer. We also seek to create memorable training programs for customer teams so they can apply what they learn immediately to their customers. Our goal is to help companies turn their customer teams, often cost centers, into profit centers.”

The inspiration behind Growth Molecules
Emilia D’Anzica: “When I left WalkMe, I had been with the company for over three years and had a significant impact on their exponential growth. I knew I wanted to apply my MBA, Silicon Valley, and Global experience to many companies and individuals. I especially excel on advisory boards and coaching executives. I also help people who have lost their jobs, are going through a career change, or simply want to reset their goals. Helping others succeed is what satisfies me most.

I launched my consulting practice nearly three and a half years ago when I finished my MBA with a focus on global competition and strategy. I had spent 19 years in technology in both the US and Europe by then and had helped multiple companies expand. At the same time, I had gained valuable experience and my PMP and Scrum certification as well. I knew it was time to take my passion for customer success to the next level by helping companies grow through the voice of their customers.”

Learning an important business lesson
Emilia D’Anzica: “My biggest challenge is getting help to scale as quickly as my company is growing. Finding the right people to work with and build a company together is hard. You have to be willing to get outside help to grow your business and that means being okay with 80% right and finessing the rest along the way. There are so many hours in the day so it is important to delegate what you can’t get to. I wish I had invested more money earlier in hiring consultants to help me grow. Now I don’t worry about the money as much and just focus on what matters.”

Advice for Future Female Leaders
Emilia D’Anzica: “Don’t be afraid to go after your dreams. Find friends and people who will cheers you on. Find people you aspire to be like and start learning from them. Be constantly learning by being comfortable trying new things that you think you may not be able to ever achieve. Getting uncomfortable is how we grow.”

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