Six years ago, when Elyse decided to start her own agency — though her family was very supportive –many others thought it was not a good idea to venture into the agency world given it’s existing competitiveness. However, she ignored her critics by remaining determined and dedicated to her goal. “I had to minimize what people were saying and just show them that their doubts were something I could overcome. And I did,” says Meyer boldly. Her perseverance paid off. She was awarded Arizona Republic’s Top 35 Under 35 Entrepreneurs and later 4 Under 40 American Marketing Association Outstanding Marketers awards. This is a national recognition with only 4 individuals selected annually. Since it was based on not only marketing expertise, but also on demonstrating distinctive leadership, being exceedingly participative in extracurricular activities, deeply devoted to volunteering, and much more, a high achiever like Elyse was a natural choice for this well-rounded award.
She however humbly credits these successes to her ability to address challenges by keeping the end goal in her mind. “When I face challenges,” says Meyer “I need to look further than just that one particular challenge. I look beyond that see what this challenge will help solve to get our organization and our clients to that next goal.” Meanwhile, along the way, she was told and always remembers something very valuable that every woman must hear. “Don’t ever let someone make you feel inferior. As a woman in business, it’s very easy to let other people make you feel inferior, or that you aren’t up to the challenge, or that you can’t succeed without the help of other people,” says Meyer. “The best advice I received is to know that you are worth it and you are capable, and you can’t let anyone stand in your way and make you feel inferior in your job, on a project, during a presentation, and more.”
When Elyse is not working to help organizations grow as well as sustain their marketing and sales, she can be found spending most of her time with family, especially her 1-year old daughter. Watching her learn and grow and experiencing things through her eyes brings her a lot of joy. She also loves to hike and cycle. When asked with whom she would like to dine if given the opportunity, she immediately responded, “My grandmother- Helen Toth. She passed away just over 5 years ago, and I would give anything to have dinner with her, have her meet her great-granddaughter, and share with her everything that has happened over the last 5 years.”