Supply chain management is vital to society, providing the mechanism for getting all sorts of products into the hands of consumers. It’s a field that has evolved significantly over the years, as businesses now realize the need to demonstrate that whatever they produce, they produce responsibly. This allows organizations to access global markets and investments while reducing environmental degradation.
With blockchain, this becomes much easier. A revolutionary new technology, blockchain can track the origin of inputs and optimize management processes, reducing costs and improving supply chain efficiency. Established in 2018, Minespider, a leading public-permissioned blockchain for supply chain traceability, exists to advance sustainability – rewarding companies that bring about change.
With over eight years of experience in tech and six in blockchain, Co-founder and CMO of Minespider Ella Cullen leads the marketing, sales, and product teams. “We aim to build and ship solutions that are intuitive and effective at capturing and communicating complex supply chain data,” she states.
At Minespider, Ella creates solutions to empower supply chain actors to showcase their efforts toward greater responsibility by communicating key data such as due diligence reports, ESG metrics, and CO2e emissions. This data is accessible via a digital passport which conveniently gives organizations a way to de-commoditize their minerals, gain new buyers and investors, and enter new markets.
Integrating the Supply Chain
Ella’s passion for blockchain began due to its ability to tell the truth and create trusted data that cannot be tampered with. “Creating a source of truth that originates at the mine site is a game-changer in supply chain transparency. I met our founder, Nathan Williams, almost six years ago and it was this idea that inspired us to start building the company,” she shares.
Over the past five years, Minespider has created a strong network along every stage of the mining & metals supply chain, ending with downstream OEMs in consumer electronics, and electronic vehicle batteries. “I believe our USP is our ability to connect a broad range of companies to share data for compliance purposes, trade facilitation, and supply chain efficiencies, or to work together on ESG targets, for instance, Scope 3 emissions reductions,” says Ella.
With the vision to create a world where tracked, responsible products are the norm rather than the exception, Minespider is driving the change toward sustainability and transparent business practices. The leading traceability platform for mining and raw materials tracking, Minespider’s team extends across multiple geographies including Germany, Portugal, North Macedonia, France, Ukraine, and Turkey.
Among its partners are leading giants such as Google, Cisco, Ford, and Renault, as well as some of the biggest mines in the world, such as Minsur, the third-largest tin producer worldwide, and Fenix DVTM, one of Brazil’s largest gold aggregators.