In the heart of Dubai’s bustling downtown, Canadian University Dubai (CUD) stands as a beacon of academic excellence, combining world-class, Canadian-inspired education with global impact. Dr. Dima Rachid Jamali, the Vice President of University Advancement, is at the helm of this transformative institution, shaping not just the university’s future, but the future of education itself. With a mission rooted in sustainability, inclusivity, and innovation, Dr. Jamali is pioneering a new era in higher education that prepares students to be global leaders and changemakers.
A pathway shaped by education’s power
Dr. Jamali’s journey in education has been driven by an unwavering belief in the transformative power of knowledge. Her academic roots are deeply embedded in social responsibility, leadership, and sustainability. Holding a PhD in Social Policy and Administration from the University of Kent, a Master’s in Sociology from San Jose State University, and a BA in Public Administration from the American University of Beirut, Dr. Jamali has always been motivated by a profound desire to understand and solve societal challenges.
“My inspiration to pursue education came from the realization that it’s not just about imparting knowledge,” she says. “Education is about empowering individuals to create meaningful change in society. It’s about providing the tools for people to make a real difference.” It is this belief that has fueled her drive throughout her academic and professional career, and continues to guide her work at CUD, where she strives to empower students to become leaders and innovators who not only succeed but thrive by making a positive societal impact.
Overcoming barriers
Dr. Jamali’s career has been marked by a relentless pursuit of excellence and a refusal to accept limitations. As a woman navigating the traditionally male-dominated realm of academia and leadership, she often faced gender biases that questioned her potential. Yet, rather than retreating from these obstacles, Dr. Jamali turned them into a source of motivation. “When I first encountered these biases, I was frustrated, but I also felt a sense of determination,” she recalls. “I focused on proving that my abilities and passion were not defined by gender.” By delivering excellence in her work and advocating for diversity and inclusion, Dr. Jamali defied the stereotypes imposed upon her, proving time and again that leadership transcends gender. This resilience not only helped her rise in the ranks but also shaped her approach to mentoring others. “I believe in leading by example,” she says. “Empowering others—especially women and underrepresented groups—is central to my leadership style. I encourage those I mentor to trust their abilities, challenge the status quo, and believe in their potential.”
One of the most defining moments in her career occurred early on when she pitched an ambitious initiative only to be met with skepticism and dismissive remarks from senior colleagues. Yet, her confidence, backed by data and strategy, turned the tide. By the end of the meeting, her vision was embraced and the initiative became one of her most successful projects. “I learned that no one should define your limits. When you’re passionate and prepared, your voice and your ideas can break through any barrier,” Dr. Jamali reflects. This lesson has been pivotal in her work, both as a leader and as a mentor.
A catalyst for systemic change
At CUD, Dr. Jamali has helped shape a dynamic institution that blends academic rigor with real-world relevance. CUD stands as the #1 ranked university in Dubai according to the QS World University Rankings 2025—a testament to the university’s commitment to delivering high-quality, Canadian-inspired education in one of the world’s most vibrant cities. CUD’s value proposition lies in its global connectivity and its focus on innovation. Located in Downtown Dubai, near City Walk, the university serves as a hub for aspiring leaders, entrepreneurs, and change agents. It is a place where academic learning meets practical application, supported by partnerships with industry leaders and global institutions.
One of the standout initiatives spearheaded by Dr. Jamali is the CUD Incubator, which empowers students to turn their entrepreneurial ideas into impactful ventures. The incubator fosters creativity, innovation, and sustainability, aligning with CUD’s mission to not just educate, but to prepare students to tackle global challenges. “At CUD, we are committed to not only preparing our students for successful careers but also to inspiring them to make a difference in their communities,” Dr. Jamali explains. “We equip them with the knowledge, skills, and mindset needed to lead with purpose and drive positive change.”
Beyond her work at CUD, Dr. Jamali is also a co-founder of Menassati, a digital platform designed to amplify the voices of women and youth across the Arab world. The platform serves as a space for individuals to share stories, ideas, and perspectives on critical issues like sustainability, leadership, and social change. Menassati is more than just a platform; it is a movement that fosters collaboration and actionable solutions to some of the region’s most pressing challenges. “Through Menassati, we are breaking down barriers and empowering underrepresented groups to participate in shaping the future,” Dr. Jamali says. “It’s a space where diverse voices can come together, challenge stereotypes, and inspire real change.” Dr. Jamali is passionate about creating opportunities for marginalized groups to lead and innovate, and Menassati is just one of many initiatives through which she is making a profound impact.
"I learned that no one should define your limits. When you’re passionate and prepared, your voice and your ideas can break through any barrier."
Emerging trends and the future of education
As someone deeply embedded in the education sector, Dr. Jamali is keenly aware of the emerging trends that are shaping the future of learning. The growing emphasis on lifelong learning, micro-credentials, and the integration of artificial intelligence (AI) into personalized learning experiences are just a few of the innovations that excite her. “The future of education will be more dynamic and inclusive,” she predicts. “We’re moving towards a model that allows for continuous learning, where students can upskill and reskill throughout their lives. AI and technology will play a huge role in this transformation, providing personalized learning experiences that cater to each individual’s needs.”
Dr. Jamali is particularly inspired by the rise of sustainability-focused education. At CUD, sustainability is embedded in the curriculum, preparing students to address global challenges such as climate change, inequality, and resource scarcity. “Our students are not just learning for careers; they are learning to be responsible global citizens,” she says. For Dr. Jamali, this shift represents an opportunity to transform education into a force for good. “Education is not just about knowledge; it’s about empowering students to make a positive impact. The future of education will be about equipping students with the mindset, skills, and values they need to lead with integrity, creativity, and responsibility,” she says.
Leading with purpose
As a leader, mentor, and advocate for change, Dr. Jamali’s influence extends far beyond her role at CUD. Her advocacy for systemic change within the education system—particularly in promoting diversity, sustainability, and experiential learning—has left an indelible mark on the institutions and communities she has touched.
Reflecting on her journey, Dr. Jamali offers a powerful piece of advice to the next generation of women aspiring to make a difference in education: “Lead with purpose, embrace lifelong learning, and never stop pushing boundaries. You have the power to inspire change and create a lasting impact.”
For Dr. Jamali, education is a lifelong mission, one that will continue to inspire, uplift, and transform lives—one student, one idea, and one community at a time.
