Dorothy Pinyoloya: Ushering in the New Era of Digital Sustainability in Africa

20 under 40: Inspiring Leaders to Watch


Across the African continent, the relentless spread of networks, artificial intelligence, and automation are driving a transformation to an unprecedented extent. Emerging technologies are having a powerful impact on the security and stability of African states. A pivotal time in the continent’s history, not only does Africa stand at a critical geographical position between Europe and Asia, but it also stands at the precipice of tremendous potential to become a world-class trading hub.

In this extraordinary environment, Malawi, a landlocked country in Southern Africa, shines as a beacon for prosperity with its visionary initiative to introduce the continent’s first-ever smart city. Connected via river routes with major seaports, Malawi is on its way to becoming a regional logistics hub.

Dedicated to the vision of a futuristic Malawi and a prosperous Africa, Goshen City is poised as a visionary masterpiece to sculpt a new era of innovation and progress in Malawi and the South African region. Dorothy Pinyoloya, Group CEO and & VP of Global Operations at Goshen City shares, “Goshen City aims to set the gold standard for entrepreneurs, visionaries, and innovative thinkers in how a collective spirit of innovation can harness technology to optimize resource utilization, reduce the carbon footprint, and pave the way to a sustainable digital future.”

Sustainability and Innovation

Africa stands poised to seize the opportunities presented by digital transformation, harnessing the power of data, connectivity, and human potential to usher in an era of economic prosperity as well as profound societal change. With an Internet economy forecasted to reach a staggering $180 billion in gross merchandise value, and yet only 36% of the population having access to the Internet, the urgency to bridge the digital divide is undeniable.

“Led by the visionary thinking and discerning philosophy of Dr. Shepherd Bushiri, Goshen City aims to seamlessly intertwine revolutionary technologies into the ground realities of daily living – serving as a fertile ground for ideas to take flight. It is driven by the utmost belief that bridging the digital divide is key to unlocking the economic and social gains in Africa. “Subsequently, the goal is that this will ripple out into the international arena to empower businesses and create a dynamic global environment for fruitful collaborations,” shares Dorothy.

Envisioned as a platform that ignites a digital revolution, fuelled by human ingenuity, advanced infrastructure, sustainable technologies, and state-of-the-art digital connectivity – Goshen City is an endeavor towards the collective prosperity of the African people. “I firmly believe that the African continent, with its vast wealth of resources and resilient spirit, stands on the precipice of a digital revolution, where the outcome will determine the fate of generations to come,” states Dorothy.

Dorothy Pinyoloya: Ushering in the New Era of Digital Sustainability in Africa
Dorothy Pinyoloya

Driving Malawi’s Economic Development

Inaugurated in 2020, Goshen City has rapidly grown into a transformative economic force. By championing the spirit of entrepreneurship and providing a nurturing environment for start-ups and small businesses to thrive, Goshen City leverages advanced technologies and strategic partnerships to drive economic development and enhance the quality of life.

With investments spanning diverse industries – smart city development, agriculture, and energy, Goshen City is playing an undeniable role as a digital transformation catalyst, impacting Malawi’s economic landscape with its sustainable practices. This formidable sustainable city has already attracted a substantial inflow of foreign direct investment with over 2,000 international companies having expressed bold interest in contributing to its growth and becoming part of its remarkable journey. 

Additionally, Goshen City has already seen a remarkable surge in domestic tourism, the creation of a multitude of jobs, and a myriad of exceptional business milestones as a result of increased digital connectivity, data-driven insights, and solid partnerships. From establishing credibility and trust with government entities to focusing on exceptional customer experiences and leveraging digital platforms, Goshen City is evolving into a sustainable ecosystem for innovative business partnerships and investment opportunities amongst entrepreneurs, start-ups, and trailblazing professionals.

“It is truly inspiring for me to witness how Goshen City is already empowering local communities, fostering inclusive growth, and igniting a ripple effect for social initiatives and revolutionary processes. This will most definitely resonate far beyond its borders to inspire neighboring regions towards a collective vision for a prosperous and vibrant future,” states Dorothy.

"Through our collective efforts, we have transformed a mere concept into a vibrant reality. We remain steadfast in our mission to shape a brighter future for Malawi and the South African region."

Dorothy’s Journey

From her humble beginnings, Dorothy embarked on a career in law with a specialization in the oil and gas sector. She shares, “My early introduction to this remarkable industry has honed adaptability and forward-thinking skills in me – enabling me to seize emerging opportunities in an ever-evolving business landscape.”

Earning an Executive MBA from Hult International Business School further developed her leadership capabilities and her capacity to embrace a challenge with innovative solutions. Here, she also honed her ability to harness her team’s strengths and create a synergy that raises the potential for success in a dynamic global environment for both – the people with a vision and the pioneering corporate strategies necessary to gain a competitive edge.

Today, with more than 16 years of experience in legal, corporate governance, and management, Dorothy is an expert in strategy in the public and private sectors. Having worked across many B2B sectors, including oil & gas, construction, technology & real estate, she is a trusted consultant, industry leader, and revered influencer in the area of sustainability and innovation. Dorothy has also been recognized as the Leader of Impact by the MENA Awards 2023.

Integrity is the compass that guides the noblest of paths, is a timeless truth that has anchored my formative years and my subsequent career journey. These words have been bestowed upon me by my father and continue to remind me that true success lies not only in achievements but in upholding unwavering moral principles and pursuing a purpose higher than oneself,” shares Dorothy.

Dorothy’s Contribution to Goshen City’s Legacy

“As Group CEO of Goshen City, I am in the unique position to contribute to its tremendously commendable vision – creating a profound impact on Africa’s digital future,” states Dorothy. Her primary focus is on expanding the brand’s influence, cultivating strategic alliances, and attracting both domestic and international investment to realize the full potential of this vision set forth by Dr. Bushiri.

Amidst the dynamic landscape of Goshen City, these endeavors have already ignited an unprecedented surge in local tourism, witnessing a remarkable 40% increase. Through collaborative initiatives, Dorothy and her team have cultivated a network of partnerships, with over 70 esteemed institutions in Malawi, bolstering connections, and instilling unwavering confidence in the distinguished reputation of our brand. 

“Through our collective efforts, we have transformed a mere concept into a vibrant reality. We remain steadfast in our mission to shape a brighter future for Malawi and the South African region. I believe that Goshen City is not just a place; it is a symbol of possibility, a beacon of hope, and a testament to what can be achieved when passion and purpose converge,” shares Dorothy.

Looking into the future, it continues to be an exciting time to witness the rise of an advanced hub of innovation in Malawi, Africa, and the MENA region that promises to enhance the future for Africans and the world.