An expert, someone with a unique skillset gathered over 25 years of experience, Denise Sangster, the President and CEO of Global Touch Inc., knows exactly how to "unleash" the power of partner ecosystems, accelerating IT company-partner success, and establishing predictability of growth, revenue, profitability and value between IT companies, customers, and partners through 360° of alignment. Beyond her professional journey, her spirit as a leader and a game-changer stems from her early childhood. Coming from an athletic background, she thrives in a competitive setup and has always possessed the discipline one must have to achieve their goals. As a child, Denise idolized her swimming coach who had won 3 Olympic medals and was invited by King George to have tea with him and his two daughters, Princesses Elizabeth and Margaret at Buckingham Palace. One of the most precious lessons the coach gave her was that competing is not about ‘winning or losing’, but instead ‘winning or learning’ which later turned out to be a critical business philosophy followed by several global leaders Denise came across.
During college, when she had adopted a new sport ‘rowing’, Denise realized it might be the hardest thing she has ever done, but this experience instilled her with all the necessary traits of a leader, including commitment, humility, perseverance, and to respect competitors and thrive in chaotic situations. Another important lesson was teamwork, which includes working well with her peers, developing the right training program, and finding the right coach to help her succeed and champion her success. These are the same lessons that Denise continues to draw from her life as an entrepreneur.
Denise founded Global Touch in 1990. Before that, she worked as the Head of International Partners for a database software company in Silicon Valley, which was later acquired by Microsoft. Although she had the opportunity to switch to a new role at Microsoft or Apple, she took a leap of faith and decided to begin her own venture. Given the high percentage (70%+) of business-to-business revenue generated by partners (for IT companies), this is the area where Denise placed her focus on and never looked back. She shares, “The journey has been filled with many surprises, twists and turns along the way. The most important thing I have learned is that change will happen every day, henceforth, everyone should keep looking over the horizon and be prepared for what is coming next.”
Global Touch is a management consulting group and expert in data storytelling, partner and customer listening activities, and partner profitability. They do this by helping technology companies do five things:
• Invest to leverage the future,
• Create partner success through partner-focused strategy and go-to-market transformation services,
• Unleashing the power of partners,
• Establish predictable revenue and growth through partners,
• Look over the horizon to build conventional and creative partnerships, while navigating unparalleled market dynamics and changes in a hybrid and cloud digital economy.
Led by Denise, Global Touch’s primary focus is to provide 360-degree synchronization between IT companies, customers, and partners by looking at three main processes- alignment, acceleration, and predictability in revenue growth profit, and value which means their clients need to stay ahead of the market trends. This can only be facilitated by discharging the power of partners as Denise emphasizes. No doubt, it's Global Touch’s sweet spot. Denise exclaims, “We know partners & How to Turn Partner Ecosystems into our client’s X-Factor!”