Delta Life Fitness: The ‘Women’s Only’ wellness franchise that is changing how women approach fitness



In 2009, two families with five children between them saw a need for a training center for women. A place where one could attain fitness without compromising on childcare. Shortly, the founding families opened facilities in Texas and Florida. Continuous feedback from their clients helped them make their services better than most. A service which started off as group training classes in parks and parking lots evolved into the beautiful boutique studios that they are today. 

The Woodlands-based Delta Life Fitness has come a long way since then. Today they are operating 32 franchised locations across the country. They do not want to rest on their laurels though. In the next 3 years, they intend to open 100 additional locations across the country. Their endgame is to foster a wellness community of more than 1 million women by 2028.

The adventure continues...

“This place, these workouts, this community means so much to the ladies we serve. It is truly life-changing. It’s amazing to watch.”

Boosting Health

Delta Life Fitness can best be described as ‘a place for women to train right’. Their fitness routines comprise of planned intervals of cardiovascular and strength training. By incorporating the science of female metabolism, Delta Life has designed a training regimen which allows the human body to enter a state of increased metabolism and energy. Skilled trainers push participants to their limits with the help of a variety of equipment such as TRX suspensions, free weights, and battle ropes. This combination of high-intensity interval training burns through a surprisingly high amount of calories in just 30 minutes. Members thus experience greater energy, improved toning, higher weight loss and improved post-workout calorie burn.

Centered around the needs and wants of women, Delta Life Fitness offers its community supervised childcare at all of its locations. This allows women to focus on their fitness without worrying about their children. Men stay clear of the studios during the workout sessions, allowing women to enjoy a safe, comfortable and ogle free environment. Furthermore, since the workouts are both scientifically and creatively designed, women can not only achieve their desired fitness and weight loss goals but at the same time have fun while working out. 

The community at Delta Life Fitness

Sharing the Spirit

“Delta means change, Delta Life Fitness changes lives. Women are the matriarchs of their families and their communities and by us serving these moms that do not have a safe place to work out currently we are changing families and communities,” affirms Josh Cherry, CEODirector of Franchising, Delta Life Franchising, LLC

Josh is particularly proud of the positive community of women that Delta Life Fitness has nurtured. There was this one instance where a member was going through a tough time in her life and therefore could no longer afford her membership. The community stepped up. An anonymous member covered her membership for three months. “We see stuff like this all the time,” says Josh. “This place, these workouts, this community means so much to the ladies we serve. It is truly life-changing. It’s amazing to watch.” 

Indeed Delta Life Fitness has created a niche of its own. It has created a space where busy, multitasking women can experience challenging yet non-competitive workouts, focus on getting healthier and most importantly make new friends. 

At the Helm, Founders (The Marlow & Cherry family), DLF

Encouraging Women Entrepreneurs

When Josh said that Delta Life Fitness changes lives, he meant that in more than one way. Owning a Delta Life Fitness franchise enables women to achieve economic independence. It allows women to enjoy work/life balance due to business ownership and invite/ overcome challenges by becoming an entrepreneur. What Delta Life Fitness wants as ideal franchise partners are women who are dedicated to their communities and are willing to be an owner as well as an operator. Women who are positive, outgoing and business-minded. Apart from having a passion for fitness, prospective partners must have a minimum of 75k in liquid assets and a credit score of 620 or above. Such qualities allow prospective partners to achieve success as a part of the Delta Life Fitness family. 

“Thanks to her well-established community ties, strong financial support, and managerial experience she’s ready to build an asset for herself,” says Josh.

“After much thought and research into different franchises, my husband and I decided that Delta Life Fitness was the franchise for us. Throughout the last several months I have been satisfied with this decision. The Headquarters Staff for Delta Life Franchising has been so supportive and accessible. I am also very thankful for all of the “done for you” items that are perks of this great franchise. I have been able to focus more of my time and energy into growing my business because I do not have to create a marketing plan from scratch or develop a sales strategy from the ground up. The items that are already structured for me as a franchisee are endless. From the paint colors on the wall to the suggested employee schedules, almost everything in between has been drawn out so I am able to decide what will work best for my studio. The support that I have received from the people at Delta Life Franchising goes beyond what I expected and I am proud to be a part of this great team.”

To make sure that their partners thrive in their business right from the start, Delta Life Fitness has created best in class practices and support structures. “We are a true partner with you all the time. It is your business and you are in business for yourself but not by yourself,” adds Josh. 

The success of Delta Life Fitness’s values and business model has been validated by the feedback of their franchise partners. Krista Fudge is one of those people. She shares the experience of owning a Delta Life Fitness franchisee: “Before Delta Life Fitness, I thought I’d continue to be an underpaid and overworked trainer but I now have more financial freedom and quality time with my family than ever before. I am building a successful business that gives me the life I want while also helping change women’s lives for the better.” 

All of us have a desire to improve ourselves. We often want changes in our lives, from physical fitness to economic independence. Delta Life Fitness believes in the pursuit of change. Change for their members, partners, and their community. Such change can only happen by believing in the infinite potential of human beings. And that is what Delta Life Fitness believes in… 

"Delta Life Fitness has allowed me to live my passion of fitness while running a successful business that supports my family. This is something I can be proud of."

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