Recent events have thrust personal wellness into the spotlight, but individuals have been working to support their health long before it became news headlines. According to the National Center for Chronic Disease Prevention and Health Promotion, six in 10 Americans suffer from one chronic disease and four in 10 have two or more. Poor nutrition and lack of physical activity are cited as major lifestyle risk of chronic disease.
Supporting individual wellness have never been more important. According to the 2020 Current Population Survey Annual Social and Economic Supplement (CPS ASEC), 8.6 percent of individuals, or 28.0 million people, did not have health insurance at any point during the year. Furthermore, more than one in five American adults report the inability to pay for needed drugs based on a study by Gallup and West Health.
Damon Sununtnasuk, CEO and Founder of Natural Cure Labs LLC, an award-winning manufacturer of dietary supplements, set out to make a difference. The company is on a mission to help individuals gain access to affordable, trustworthy, and research-based nutrition products. Damon states, “The company’s portfolio of immune-focused supplements aims to support the 28 million Americans without health insurance, and the more than 58 million adults who cannot afford needed medication.”
Backed by Science and Research
Natural Cure Labs LLC, operating under the brands Palmara Health and VitaTails, was founded in San Francisco in 2015 to help enable individuals to lead healthier lifestyles. Standard commercial supplement offerings are often plagued by obscurity, inconsistent quality, and non-compliant advertising. Operating under the principles of quality, safety, and trust, Natural Cure Labs was born out of the desire to change the supplement industry for good.
Today, the company partners with community leaders, practitioners, and industry professionals to champion health education, and provides a specialized portfolio of immune-focused dietary supplements to customer around the world. This has helped Natural Care Labs become one of the most respected brands in the specialty supplement space.
“Natural Cure Labs puts product quality and consumer safety above all else. The award-winning portfolio of products is all designed, blended, and bottled in the USA in GMP-certified facilities. All ingredients come from fully vetted suppliers and are lab tested for quality and contaminants,” states Damon. The company’s proprietary formulas are non-GMO, vegan, and gluten-free, and are grounded in published scientific studies.
"A leader must be able to set ego and personal interests aside to look at the data and make decisions based on the interests of the customer – whether that be internal or external."
Always Putting the Customer First
The supplement industry is unique in several aspects. Compliance and regulatory considerations are always paramount for any supplement business. “It impacts every area of product design from formulation to labeling,” shares Damon. “Great care must be taken to ensure transparency, trust, and compliance. The nature of the business attracts a lot of competitors, most recently foreign firms.”
While the desire to stay cost-competitive drives many companies to cut corners concerning raw materials, testing, or safety features, for Natural Cure Labs proper product quality and customer safety, are the number one priority.
At present, Natural Cure Labs’ business operations and customer support are based in Florida. With specialized manufacturing facilities located in California, New York, and New Jersey and warehouses located in +30 different states, this organization is a verified frontrunner in the manufacture and supply of research-based, naturally-sourced dietary supplements all over America. Moreover, with multiple offices across the country, their team of service professionals is nothing but a phone call away.
At present, with more than 10 million capsules sold to more than 60,000 customers around the world, Natural Care Labs has further strengthened its position as a genuine dietary supplement organization. The company’s goals are supported by a team of industry experts and a long-standing record of quality and compliance.
Setting High Standards
Damon’s history as a business leader is influenced by a varied background in business and formal education. After completing his BSc, Business Administration, from the University of Florida his career began at global companies where he worked in North America, Europe, and Asia supporting product strategy and marketing.
Having spent a significant time abroad in countries where healthcare was universal, a return to the US indicated there was an opportunity to help those who did not enjoy this coverage. After completing his master’s degree from the University of Cambridge, Damon’s stepped into the world of entrepreneurship. His mission – to provide quality health supplements to those who need them most. The combination of personal interest, passion, and business acumen helped get Natural Cure Labs LLC started in 2015.
Steadfast Leader
With 15+ years of leadership experience in business and entrepreneurship, Damon has been the recipient of a host of awards. “10 Best CEOs Which Everyone Should Know in 2021” by Global Business Leaders Magazine, “The 10 Most Influential Business Leaders to Follow in 2021” by CIO Views, “Product Management Executive of the Year” 2020 Bronze Stevie winner by American Business Awards, “Top 50 Tech Visionaries Award” – 2020-21 winner by InterCon USA, and “40 Under 40” 2020 Honoree by the University of Florida, are just a few of a long list of accreditations to Damon’s name.
As per Damon, great leaders are those who can be introspective, self-critical, and dynamic in nature. “Every industry, but especially nutrition, is ever-changing. A leader must be able to set ego and personal interests aside to look at the data and make decisions based on the interests of the customer – whether that be internal or external.”
As a nutrition leader, Damon attends several industry events each year to learn about new ingredients and manufacturing techniques and to stay abreast with the latest compliances. Reading and professional coaching help Damon ensure that he is always improving his approach to people management, customer experience, and business strategy.
Within the organization, Damon promotes a culture of individual enablement and empowerment to make decisions grounded in the company’s values of quality, safety, and trust. “Whether that is an idea for a new product formula, a way to improve the customer experience, or how to better educate users, the company embraces the creativity of its team members,” says Damon.
Staying a Cut Above the Rest
Whether it is creating personalized supplements or diving into data to gather insight into customer behavior, the Natural Cure Labs’ focal point – the customer- remains unshaken. Over time, the company has methodically and strategically expanded its portfolio of offerings based on data gathered over the years.
For example, when consumer interest in elderberry products increased in 2020, the company was able to formulate, manufacture, and release a custom elderberry blend in less than six weeks in response to consumer demand. Similarly, when a large portion of customers expressed challenges with thyroid health, the company produced a highly custom thyroid support product using patented capsule technology. “Constantly monitoring the industry, consumer feedback, and trends helps keep the company one step ahead of the competition,” opines Damon.
To future leaders on their own growth and transformation journey, Damon expresses, “Staying humble, championing the customer, and responding to industry needs are some characteristics which leaders in any space might benefit from”.
