The world has grown accustomed to the typical exercise regimen, which makes innovation impossible. Devan and Morgan Kline recognised this loophole and set out to redefine fitness. This fitness-obsessed couple co-founded Burn Boot Camp in 2012 with the goal ‘to sell confidence and not fitness.’ Burn Boot Camp believes that confidence is the key to realising one’s full potential and rejects preconceived notions of fitness. Moreover, the company is aware that a community is one of the motivating factors for inspiring one’s inner desire to transform. It can also serve as the foundation to help one continue on one’s fitness journey. “When you step into one of our gyms, you become a part of #BurnNation. With our supportive, inspiring, and motivating community, you’ll have all you need to achieve greatness. We’re proud that this sense of community has been authentically translated across our franchise partner network,” says Devan.
Burn Boot Camp provides fitness and wellness programs for women. Burn Boot Camp, based in Cornelius, North Carolina, has changed many people’s lives by providing them with a new perspective. Its community empowers, encourages, and connects to build confidence and inspire mental, emotional, and physical transformation through community-based fitness and empowerment. Its elite trainers help its clients with energizing and challenging 45-minute high-energy cardio and strength workout camps. It also offers personalized goal setting, nutrition guidance, and Childwatch services to members to help them crush their lives—inside and outside the gym. In the Burn Boot Camp gym, one can find everything one requires to transform. “From free weights, hurdles, kettlebells, and jump ropes to resistance bands, battle ropes, and our coveted pull-up rig, we chose all of the equipment intending to give members the full-body strength and conditioning they need to maximize their workout,” says Devan. To further help its members’ reach their goals, Burn Boot Camp offers personalized nutrition guidance, including one-on-one Focus Meetings to help them form a customized plan for success. “Whether it’s guidance on nutrition, performance, mindset, or fat loss that one needs, we’ll help you crush all your goals,” says Morgan. Their elite trainers present a new workout routine, making sure to target different muscle groups throughout the week. Its camps are designed around a weekly protocol, including a combination of strength and high-intensity interval training. “Understanding shock to the body’s muscles is key, and Burn Boot Camp never does the same workout twice, making sure to target different muscle groups throughout the week. This allows everyone a chance to experience something new and fresh,” says Morgan. Additionally, the company utilizes specialized workout regimens like STACK and UNSTACK workouts, unique to Burn Boot Camp.
Burn Boot Camp wants to create a long-lasting business that will last for many generations. Devan and Morgan view competition as healthy, and they prefer to work with businesses that they admire and collaborate with to achieve similar outcomes. Devan adds, “I should also note that competitors do not get a seat in our boardroom—meaning, we know what they are up to, but we rarely consider what they are doing as a proxy for our decision making.” Orange Theory, according to the founders, does a great job operationally and is usually who they look at in the space. Burn Boot Camp is attempting to surpass Planet Fitness in the revenue category since its objective is to grow into the largest fitness company on the planet. When it comes to the level of competition, Devan believes that every industry is crowded and hyper-competitive, especially in fitness.