Brightway Insurance: Adding peace of mind to your life.



There are many ways for consumers to buy insurance. Only Brightway combines the best that each way of buying offers. With Brightway, consumers enjoy local, expert insurance counsel and more choices in insurance companies than is offered by any other insurance agent. 

In 2003, brothers, David and Michael Miller purchased the Jennings Insurance Agency with just one office and three employees and formed the Miller Insurance Group. Later they co-founded Brightway Insurance as a franchise in 2008. The company offers Home, Flood, Auto, Boat, RV, Motorcycle, Umbrella, Life and Business insurance. Known as a national insurance distribution company, Brightway has more than $700 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.

Brightway’s focus is on producing Win, Win, Win outcomes for everyone associated with the business,” says Michael.

“Brightway’s focus is on producing Win, Win, Win outcomes for everyone associated with the business.”

Providing total protection

Brightway Agents are able to build packages of policies that are customized to meet each customer’s unique needs today and throughout their lifetime. The company does this leveraging the wide selection of insurance companies they represent. 

“A custom package of policies ensures no gaps or redundancies as we protect customers, their families and their assets they have worked hard to accumulate. And, regardless of the number of insurance companies we use in putting together that package, Brightway customers need only dial a single toll-free number to get all their customer service needs met,” says Michael. 

Michael Miller, Co-Founder, Brightway Insurance.
Michael Miller, Co-Founder, Brightway Insurance.

“Insurance is a great industry to be in because it’s recession-proof and you earn residual income when policies renew, and thanks to the ongoing service we provide, we enjoy industry leading renewal rates.”

An essential business

Due to its dedication toward its customers and partners, Brightway has continued growing even during the global economic slowdown. Since its launch, Brightway has more than 313,000 customers with more than 440,000 insurance policies. With 226 locations in 23 states, Brightway aims to become consumers’ No. 1 choice for insurance. 

Our model provides consumers with what they really deserve – a local insurance expert supported by a national brand that represents the broadest selection of insurance companies available,” Michael declares. “Together with our franchisees, we’ve built the most recognized insurance franchise in the country.” 

Brightway recently earned a spot on the list of Franchise Business Review’s 50 Best Recession-Proof Businesses to Start in 2020 and was named one of The 5 Best Tax and Financial Franchises to Start in 2020 by Entrepreneur Magazine.

Low-risk, high reward business opportunities

Brightway provides its Agency Owners with comprehensive business support so whether they have insurance experience or not, they can build a profitable business. The company provides everything they need to grow as fast as possible, from customized marketing materials to award-winning after-the-sale service, and everything in between. This lets Agency Owners focus on New Business sales. And when the policies they sell renew, they earn residual income. 

“Insurance is a great industry to be in because it’s recession-proof and you earn residual income when policies renew, and thanks to the ongoing service we provide, we enjoy industry leading renewal rates,” expresses Michael. 

Something for everyone

With a business platform designed to benefit people who want to become their own boss and realize their dreams of business ownership, Brightway offers a path to success for everyone, regardless of their background. In June, the company announced a new lower investment franchise option making it easier than ever to open a Brightway. 

Office Agency 

  • New flexible option with lower investment offering 

  • The franchise fee is $5,000 for up to two locations

  • Earn 60% commission on New Business / 50% commission on Renewals

  • You can enhance New Business commission to 80% by paying a $30,000 franchise fee

  • Professional office space location for lower operating costs

Retail Agency 

  • Flagship offering with greatest earnings potential

  •  The franchise fee is $60,000 for up to two locations

  • Earn up to 100% commission on New Business and 55% commission on Renewals

  • Retail location for highest visibility of the Brightway brand

Ideal candidates are honest, patient and focused business professionals who place importance on building and maintaining an excellent reputation in the community. They should be goal-oriented and comfortable in charge of people and situations. They must enjoy selling and should be great at building strong, long-lasting client relationships.

Comprehensive support

Brightway’s team of experts provide support in all key areas of the business:

  • An Onboarding and Training team that helps franchise owners launch successful businesses and provides robust training at each stage of their growth

  • A Marketing and Public Relations team that positions each franchise owner as the local insurance expert in their community and provides the necessary tools they need to connect with referral sources and build a brand with customers

  • Agency Development Consultants who act as guides to business planning and much more

  • An Agency Support team available to answer any questions franchise owners have

  • An Accounting team that provides twice-monthly commission statements complete with worksheets franchise owners can use to customize compensation for their agents

  • A Carrier Relations team to ensure that the franchise owners always have access to the most competitive carriers in their market.

“I am proud that, because of the support we provide, our franchise owners can be wildly successful and build enterprises of their own that they can then pass on to their children, building a business legacy,” says Michael.

Consumers seeking a better insurance buying experience may visit, and people wishing to learn more about franchise ownership with Brightway may visit


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