A leadership Style worth Adopting
Bill is a decisive leader who makes the right decisions that benefit the business altogether. He says, “There are new problems, new issues that come up every day, you have to be able to think on your feet, you have to be able to make split-second decisions, and hope that most of them are correct.” To be that proficient, he has been constantly educating himself throughout his career and utilizes his knowledge for elevating the organization to reach the stature it enjoys today. He comprehends that the world is robustly adapting to digitalization and to grow in this fast world one must be in parallel to these advancements. “Thus, we’ve had to learn to deal with that and come up with different strategies on how increase our market,” he asserts.
He mentions various skin afflictions that people face include rosacea, acne, dry skin, and others. “So, we start off with a problem, and then we create a solution,” says Bill. His company has a vast database with almost 350 formulations. Yet, it ensures that every developed product must include natural and organic ingredients. The testing of these ingredients is carried out under the supervision of the company’s CTO, Ph.D. Microbiologist Dr. Al Granite. With thorough research, he hand-picks the ingredients to match the requirements of desired products and sends them for manufacturing. Later these products are supplied to 20 spas in Tampa Bay smiles aestheticians to use and receive a better understanding of its products. Based on the reports gained from these spas, the company decides on the commercialization of the product. “Then we make the labels, get the designs from our art department, select the packaging, and, and we can usually commercialize it from that time within two weeks,” says Bill.
A Venture into Bioxy
Bioxy is another venture started by Bill initially to remediate heavy metals and salts from farmlands in China, mostly in the Shandong Province. Mostly the wastewater exited from agriculture farmlands and industries is high in organic waste, H2S, heavy metals, hydrocarbons, chlorinated hydrocarbons, salts, ammonia, and/or other toxins. Bioxy’s next-generation organic water solutions manage various issues related to sludge management, algae, and excess nutrient loading, hydrogen sulfide, and odor control, water quality (BOD, COD, TSS, TDS, EC, and ORP). The company fabricated a program utilizing biopolymers to their large carbon atom that attract magnetically heavy metals. It cleanses by removing non-toxic materials dropping the chemical loads to undetectable. He elaborates on the process, “We did a lot of removing salts from fracking sites. The process of fracking produces drill cuttings that have up to 70,000 PPM salts and through this technology, reduces it to undetectable”