Tami Louis is the Director of Sales & Marketing for Regent Seven Seas Cruises. She joined the company in 2003 and boasts a 25+ year-long career in the travel industry. Over the course of her career, she has been awarded honors such as the Travel Weekly Magazine’s Top Cruise Line Award for Favorite Salesperson and the Signature Travel Network’s “HERO” Award. Tami has dedicated her career to supporting travel advisors with insightful knowledge in order to help them attract new business, gain client loyalty, and build brand awareness.
Regent Seven Seas Cruises brand defines luxury in every essence of the word. Regent has covered the globe providing an Unrivaled Experience™ for more than 25 years, sailing to more than 450 ports worldwide. Luxury travelers find their home away from home on Regent’s six-star, five-ship fleet, elevating the elegance of its ships to the standard of excellence set by the all-balcony, all-suite Seven Seas Explorer®, the Most Luxurious Ship Ever Built. Seven Seas Explorer is joined by all-balcony, all-suite sister-ships Seven Seas Voyager®, Seven Seas Mariner®, and all-suite, 90 percent-balcony Seven Seas Navigator®. Regent’s newest ship, Seven Seas Splendor™, debuted in early 2020, which represents “luxury perfected”.
The key to any successful business is to generate goodwill with your clients and ensure that they can trust you because, in the end, it all comes down to your relationships.
With headquarters in Miami, Regent Seven Seas Cruises® is owned by Norwegian Cruise Line Holdings Ltd. One of Regent Seven Seas Cruises key differentiators is their commitment to environmental conservation through Norwegian’s global environmental program, ‘Sail & Sustain’, which reflects the company’s mission to provide exceptional cruise vacation experiences, while minimizing its impact on the environment. As they adapt to the changing world, they continue to explore the seven seas with new heightened safety standards and health protocols for their guests to ensure safety during these challenging times.
Tami’s approach to business is to help each client customize their marketing strategies by offering her support to Regent’s travel agency partners with new ideas for marketing plans that reflect and incorporate their specific business goal. Tami supports travel professionals who resonate with the company and tell its brand story, and advocates utilizing professional travel advisors who can secure vacation experiences with exclusive benefits.
Tami helps partners highlight the Regent luxury experience that differentiates Regent from other cruise lines. The Regent brand offers uniquely high quality, “one of a kind” experiences with abounding choices, including Business Class Air on all intercontinental flights, Free Unlimited Shore Excursions, Specialty Dining, Premium Spirits, Gratuities, and Unlimited WI-FI with every luxury included.
“Throughout your career, you have to continue to balance your responsibilities one day at a time and as long as you continue to do your best work daily, the results will come.”
Tami’s business philosophy is to create solutions and provide innovative opportunities that help grow her client’s businesses. She emphasizes, “Throughout your career, you have to continue to balance your responsibilities one day at a time and as long as you continue to do your best work daily, the results will come.”
Tami’s strategy to achieve results is based on following a consistent daily plan which is guided by greater quarterly/yearly business plans. She believes that if you follow your plans and do your best work daily, the results will present themselves. She says, “Concentrate on objectives that will increase your profitability. It is easy to get caught up with the minutia of your day and lose focus of your daily goals. Start with the things that you like the least in your daily routine and master those tasks. Have a target of how many clients you want to connect with and the objectives you want to achieve each day. Write down exactly how many clients you want to connect with and break that down with live calls, ZOOM meetings, emails, and social media initiatives.” Furthermore, she believes the key to any successful business is to generate goodwill with your clients and ensure that they can trust you because, in the end, it all comes down to your relationships. Listen to your clients. Ask them what they want to achieve by the end of each quarter and at the end of the year. Work with them to devise a plan and stick to the script developed in the plan. If unforeseen challenges arise, change the plan as necessary and revise the plan together. Aim high, and ultimately this will help them stay on track look at your client’s history, and ask them what has worked in the past and what failed.
Pursue options that were successful and fuse those with fresh ideas, which will generate new opportunities. Combine traditional marketing strategies suited to your client’s specific business goals with digital campaigns targeting key demographics. Whether you are putting together an Instagram/Facebook page or a group that highlights focused promotions, products or services, it is imperative to be channeling a consistent message that resonates with your brand and reaches a specific audience. Tami believes being proactive and knowing what your competition is offering is imperative for results along with awareness on current events that affect your business. Her goal is to innovate by providing unexpected ideas that create client satisfaction and she advocates under-promising and over-delivering. She often says, “Being productive with a positive mindset, staying focused and sticking to your daily deliverables is everything”. She believes that the best way to be productive is to create daily goals while executing your best practices and then reward yourself at the end of the day with something that brings you joy.