Democratizing Agriculture Data using Blockchain




One in four people in the developing world suffers from undernourishment. Despite this chronically widespread hunger, 30% to 40% of local food produced is lost or wasted. More than 2.5 billion of the world’s adult population does not have access to even simple financial services.

One organization headquartered in London, UK has taken the moral responsibility to bring the change since “If you eat food, you are involved in agriculture”.

AgriLedger designs blockchain-based solutions which have

empowered farmers by simplifying their access to wider global markets via mobile platforms and to financial services via API linkages with local banks and financial institutions

Their solutions support a high standard of integrity within the agricultural value chain by improving transparency and information flows. The application also allows farmers to access a wide range of information including relevant weather information, seed provenance, fertilizers used and crop location. Their concepts and programs aim to improve the income/ quality of life of smallholder farmers, support several United Nations Sustainable Development Goals and boost local economies.

Genevieve Leveille, Founder & CEO

Making new inroads in the Agriculture Sector

Genevieve Leveille, originally from Haiti, is the principal founder and CEO of AgriLedger Ltd operating under the brand name 0TenTic8. She has more than 25 years’ experience dealing with large corporations and banks in financial supply chain optimization. Her background is in corporate and institutional banking. With a reputation for delivery of disruptive technologies in large-scale projects, Genevieve is recognized as an authority in the realm of digital identity and financial transformation. Exploring the powers of distributed ledger technologies (DLT) for over three years, her work in the financial inclusion for Africa with her previous employer, the global bank consortium IdenTrust, is well known.

A finalist in the Women in IT Awards 2016 (Security Champion), her recognition on the Women in 2016/17 Fintech Power List published by Innovate Finance testifies to her resilience and leadership. She serves as the vice-chair for the techUK Distributed Ledger Technologies (DLT) Working Group, an organization which provides strategic direction for all UK activities related to blockchain and DLT and is an inaugural member of the Advisory Group for the Estonian Government’s eResidency initiative for the digital identity. Genevieve has qualifications in Bachelor of Science in Biology, is a Certified Treasury Professional and has a Six Sigma Black Belt in process improvement. She is adept in leading or participating in cross-functional teams on a global basis and is fluent in English, French, and Spanish.

Digital title to Agri-food

AgriLedger’s product offering is based on the underlying blockchain technology and includes the following features:

Digital Identity: Farmers and the other players in the supply chain, are able to easily register and create a profile by providing key information and are provided with a unique digital identification number. This allows each farmer to be recognized as a key player in the supply chain, with better access to financial services, insurance providers, logistics and other services.

Asset Digitization:
Assets (like rice or coffee, for example) can be digitized through tokenization, which creates liquidity, supports peer-to-peer trade and increases the value of agricultural commodity markets through the participation of key members.

Immutable Data: Built on distributed ledger technology (DLT), the platform provides immutability to the stored information. This creates trust, transparency, and traceability throughout the whole value chain.

Record Keeping & Access to Financial Services: Farmers can use their digitized ledger for better record-keeping and proof of income. This makes it easy for farmers to access supply chain finance, loans, and other financial services. They can prove income as well as expected future profits.

Digital Wallet: Financial transactions from buyers to farmers will be implemented, increasing the speed by which farmers receive payments for their commodities and improving efficiencies through the whole supply chain. The digital wallet will allow farmers to apply and receive direct deposit from financial institutions.

A ‘Seed to Customer’ platform

AgriLedger works with companies, governments, non-profits and other organizations to address challenges on a global scale. They have a competitive advantage to others since there is no other player currently offering a solution which provides full traceability of agricultural produce from the first mile to the last mile. They coordinate with farmers, cooperatives, transportation providers, wholesalers, food processing units, cold storage, retailers, seed providers, machinery vendors, and banks. In China, since they have access to the market through an agreement with the local provincial government; the on-boarding of the farmers and other stakeholders becomes easier.

The credibility of the solution delivered by AgriLedger is enhanced through the provincial government’s endorsement. They have partnerships with TechUK, Digital Jersey, GODAN (Global Open Data for Agriculture and Nutrition) and have won several awards from other organizations.

A hope for a fruitful era

AgriLedger’s product roadmap includes the development and deployment of a Software-as-a-Service (SaaS) enabled marketplace. This will be a communications and order management platform which will help source food between suppliers and retailers in the foodservice industry. The platform will digitalize current sourcing behavior, enabling a personalized buying experience through data analytics and machine learning. The timeline for delivery of this exciting full product functionality is currently the first quarter of 2020. To support such a solution, the firm is focussed on creating a local presence. On the supplier side, they expect the involvement of farmers, wholesaler, and vendors. On the buyer side, their clients will be restaurants, hotels, caterers and supermarkets. It will have a local support team for both the sales and operational requirements in the geographies that they will operate in.

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